Nov 07
LEARNING THE PAY-PER-CLICK LINGO
If you have been studying Pay per Click Advertising with the intention of utilizing it as a marketing strategy, you might find yourself lost in translation with many technical terms you will come across in many articles. Before diving into a pool of technical articles, it is important to be familiar with terminologies in order to fully understand what you may be getting yourself into. This glossary provides the top twenty most commonly used terms when discussing Pay per Click advertising.
1. Auto Bidding - automatically makes your bid 1 cent higher than your opponent’s as long as it is within your set maximum bid
2. Backlinks – links to your website found on other websites
3. CTR – Click-Through Rate or ratio between ad appearance and number of views
4. CPC – Cost Per Click or the price paid each time your ad is clicked
5. Conversion Rate – Ratio between number of clicks and number of purchases
6. CPM – Cost per 1,000 impressions or the price paid for every 1,000 ad views
7. Hits – number of views per webpage
8. Impression – ad views
9. Keywords – words or phrases entered by users in search engine query boxes
10. Keyword Bid – the amount you are willing to pay each time a user views your website through a keyword search
11. Link Building Campaign – linking to similar websites to increase entries in search results
12. Link Farming – link building but using unrelated websites
13. PR – Page Rank or position where your website appears in search engine results
14. Paid Inclusion – advertiser pays specific amount to be included in search results rather than undergo bidding
15. PPC – Pay per Click or the advertising tool wherein advertisers only have to pay publishers each time the advertisement is clicked by an internet users.
16. PPCSE – Pay per Click Search Engine or search engines that offer PPC services
17. Reciprocal Linking – two websites linking to each other for better search results entries
18. ROI – Return on Investment or the profit in percentage form
19. SEO – Search Engine Optimization or building webpage content according to what will make it improve search engine rankings
20. Unique Visitor – number of users who visit a webpage regardless of how many times each user visits
Now that you are more familiar with the lingo, you are ready to learn more about Pay per Click advertising. Remember these terms or use this list as a reference when going through articles. Understanding these terms is the most crucial factor in PPC concepts. Without knowing these terms, you might end up in a losing proposition.
