Feb 15
Article marketing IS OUT, link baiting is in
For so long a time, article marketing has been one of the favorite selections of website creators to generate link towards their site. But with the continuous evolution of the web business, it paved the way for other options and one of the most famous one is link baiting.
Back then, article marketing is on the top roll of Search Engine Optimization (SEO) operations, this has been quite acceptable not until they have discovered a far better option. It may sound ironic, but the general dilemma faced by webmasters in article marketing is the rapid production of links. Originally, it was the main goal of article marketing, however it ended up that the created links drift into the link spam classification. This reality posed more harm for the site itself than good.
This incident has been the turning point why most webmasters prefer link baiting over article marketing; it is also quick and more efficient.
Link baiting per se
Link baiting is in fact another form of link building. Conversely, you obtain your links by means of word of mouth more willingly than by asking for it. You acquire links towards your site by having a useful content, or sometimes a unique article which people may deem a link worthy write-up.
How is it possible?
The moment that you make public your web content and catch the curiosity of other web readers, then your content will be shared out and a lot of people will link to your site. This idea is a bit similar to those funny jokes being spread to your emails; they like the joke that’s why they tend to send that joke to others.
Variation of link baiting
Baiting people to link for your site can’t be achieved only by cracking a funny joke, they can choose from these options:
You can publish the latest news on a certain issue for your site, since people have this natural hunger for updates on pertinent matters, they will likely consider your site as a good news source. Next one is making contrary topics or revolutionary ideas, presenting issues which are not really part of the main stream concepts is also link worthy.
The next one is critique, this is when you decide to contradict one person’s notion regarding a certain matter. This has been one of the best, but it is also the most harmful choice among all. Last one is Informative Resource, wherein you create informative write-ups that enlighten or enrich a particular topic.
Overall, link baiting offers more convenience than article marketing, it is one of the most crucial reasons why it was preferred over the other. For in link baiting, you only need to create a good article to attain the traffic that you want.
