Mar 04
Link baiting just a cover up for Reciprocal link?
Most internet buffs who are proficient in link-building may have mentioned to you the idea of link baiting as compared to the reciprocal linking programs. They mostly think that the two methods have a lot in common; in fact they believe that most of the methods employed in link baiting are the same ones used in reciprocal links only dressed up a bit different.
Reciprocal linking’s history
It is really surprising to hear that a lot of people got convinced that reciprocal building is already dead. To start the story of how they came to the limelight, it is best to contravene the said claim by saying that it is still existent. This method actually began when Google decided to use the links as a feature of their classifying algorithm.
This alarmed a lot of people who are maintaining a website, that upon the release of the decision they immediately started to obtain as many links that are possible. A common approach that link builders employed is the barter link trade, wherein they offer another link builder a spot on the links of their website, the idea is for them to acquire many links without the need to coerce or offend any people.
The solution set out the trend of the link builders to accumulate numerous ‘reciprocal links’ to other pages back to their sites whom they have already established a link affiliation. For a moment this scheme worked and the reciprocation system expanded. But everything came to an abrupt end when the search engines started to recognize these worthless pages.
As a remedy to the problem, the link builders began generating their link directories by means of using three to four way linking system. For some time this strategy worked also, only to find out that it would work for a nick of time only.
The most crucial concern involving this scheme is that content relevance has been gravely sacrificed for the sake of acquiring as many links possible. Since there was a need to acquire more volume of links rather than more relevant links, the builders opted to lessen their standards in being selective on which to link. Therefore, reciprocal linking only created a confusing link of pages which are hardly related to one another.
If you are going to assess the concept of link baiting you would come up with the idea that it is somehow similar to reciprocal linking, due to the fact that it is also largely concerned to link quantity rather than acquiring link relevance.
