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As more and more people became interested in the idea of promoting themselves through social networking, more sites popped up to cater to their needs. People went ahead and created profiles for themselves in classic sites such as epinions.com, classmates.com, and the famous friendster.com.

The actual functions that these sites had in the social networking view were quite substantial for a good number of people surfing the internet. However, there is one social networking site which stands out among the rest as of today. This is the online social networking service which many people know around the world as MySpace.

MySpace is known by many to hold the biggest social network in history. As of September 2007, it was declared that there were roughly 200 million accounts for people and various groups on MySpace. The site does not hold back in saying that it makes an average of around 200,000 MySpace accounts in a day.

MySpace actually started out in August 2003 as a project initiated by employees working for eUniverse (now known as Intermix). The goal of this project was to beat out other competitors in attracting other users into its social networks. Serving as an entry in contests held by eUniverse, the very first people who signed up for a MySpace account were employees for the said company.

Various executives and project leaders who represented eUniverse saw the potential of MySpace in moving to the top of the mountain of the many social networking websites. The company devoted resources in developing and promoting the site. Since eUniverse already had some 20 million users and customers during the time, it was not very difficult for them to promote MySpace to the public.

As more and more people joined MySpace, a lot of people were also involved in ensuring the stability and integrity of the site. The advertising power which this site could harness was realized by bigger corporations, and eventually Fox Interactive Media acquired both MySpace and its parent company eUniverse for a little more than half a billion dollars. MySpace is currently headquartered over at Beverly Hills, and it is quite close to Fox Interactive.

The format of MySpace profiles contain many fields where users can key in as much personal information as they would want to divulge. Users can make use of these fields to inform the rest of the world about them, and who they would want to meet in MySpace.

Fellow MySpace users can post comments for each other, much like other famous social networking websites. This has and still proves to be one of the many reasons why people have been attracted to social networking websites in the first place. Groups who represent themselves in an account in MySpace have also appreciated the opportunity for them to upload as much as 4 to 5 music tracks as part of their profiles.

MySpace also has many other features which users tend to utilize. The ability to post bulletins has been used by many to notify other people in their entire network regarding events and other sorts of information. MySpace also introduced MySpace IM, its own instant messenger dedicated for its members. Members who are also YouTube enthusiasts can also post videos in MySpaceTV, and people who are on the go can also receive updates among other things through MySpace Mobile.

The smart distribution of resources from its beginnings has undoubtedly made MySpace what it is today. It has literally gone beyond just being a social networking service to many of its members.

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In the world of business, marketing strategies are continuously launched by companies in order to get a foothold in the market. These strategies could be tri-media advertisements that are aimed to promote a product, to launch a product and to gain brand identity.

Online businesses do have marketing strategies too…the search engine optimization. Just like advertisement, SEO have the prime purpose of increasing a website’s visibility for the purpose of earning profits.

It is often said that search engine optimization is the ultimate tool that will make an online business succeed. But really, what is an SEO? Search Engine Optimization is an effective marketing tool that increases a website’s chance of making it to the top of search engine ranking results. SEO can accomplish this by making external and internal improvements on the website to increase quality traffic from search engines such as Yahoo!, Google and MSN and others.

Traffic from these search engines can either make or break an online business. If a website is not found by search engines, the content of the website will not be included in the databases. When people type in the search box for queries, your website will not be accessed as your content is not included in the database. You therefore lose the important chance of promoting your products or services to qualified visitors.

An offline business could have the best products, the lowest price and an accommodating and friendly sales team but with out effective advertising, the chance of achieving a good sales figure is nil. The same thing is true with an online business. Without SEO the website owner’s efforts and resources will all be poured down the drain.

Internet marketers need to increase their web page ranking in the search engine results as most internet users turn to search engines wherever they need and information, a service or a product. More often these users would search only the first and second pages. You can imagine if your website is on the last rank. How will you be able to sell your products?

Posting good quality keyword loaded and information rich content articles would increase the chances of getting high ranking in search engine results. You can also write articles pertinent to your website and post these articles in other websites and in different forums. On the author portion don’t forget to create a back link to your website. For sure this would direct traffic on your website.

Another important search engine optimization factor is the web page lay out. A site that is confusing and hard to navigate will be off-putting to most visitors. You can be sure that visitors would jump to the next link if they can not easily navigate your site.

Link popularity is another effective SEO factor. Link popularity is obtaining a back link from a popular site. Most search engines can determine the quality of your website through link popularity. A site that has great link popularity also has a big chance of getting a high ranking in the search engine results.

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The popularity of social networking websites such as MySpace, Friendster, Facebook, and the like have opened so many opportunities for everyone. People who can connect to the internet have the opportunity to take part in one or more of these social networks.

Why should a person want to join a social network, you ask? The reasons are many, and the reasons are strong. Many people sign up for membership for an online social network as a means to keep in touch with friends previously thought to be gone. Many people sign up for membership for an online social network also to keep in touch with friends who happen to be in other far locations. People also resort to joining online social networks simply to look for other people who share the same interests as theirs.

However, there are some people that wish to take advantage of other people in so many ways. Con men and stalkers have recognized the potential of a social network, and as a result, they jump in as well to prey on an unsuspecting victim.

This comes to no surprise to Ed Gibson, former security chief for the FBI turned security advisor for Microsoft’s UK branch, according to him: “People who take part in online social networking are in significant risks leading to cyber-fraud.” Additionally, children who falsify information just to join certain online social networks are also as vulnerable to criminals.

Statistics show that people are really going for social networking. Nearly one in five people in Wales in particular has an account in one or more social networking websites. These websites include Facebook, MySpace, and Bebo. This ratio can grow with so many people joining and creating new accounts per month.

Chief Adviser Gibson advises the public that they should be as flexible as technologies are developed to cope up with the times. Everything that is new isn’t necessarily perfect. There are flaws which can be threats to many people if they do not take certain precautions. He adds that people who post even the smallest bits of personal information can be a risk leading to identity theft.

These words came from Mr. Gibson as he made his way to Wales to take part in the campaign entitled ‘Get Safe Online’. The campaign serves by providing the public with information regarding practical steps to ensure online security. Mr. Gibson says, “People tend to be good when it comes to personal security but can forget about it when in an online environment.”

It is not Get Safe Online’s goal to keep people from actually participating in social networking. The campaign’s aim is to ensure that the public knows about the dangers of posting bits of personal information online. It presents the many risks that one places himself if he posts seemingly harmless data such as birth dates and instant messenger status messages.

There are truly many risks when doing any sort of private or personal transactions over the internet in and out of social networking, however the right control over what and what not to post can define how safe you are.